Adverts broadcast during the Super Bowl are some of the most expensive money can buy.
This year at least 10 adverts have been sold for more than £6.4m ($8m) each, reported entertainment business magazine Variety – a new record.
So companies who bought a premium spot want to ensure they make them memorable.
This year beer brand Stella Artois have recruited David Beckham to star in theirs as himself, in which he learns he has a long lost twin brother (played by Matt Damon) in the US called, er, Dave Beckham.
Another due for broadcast comes from Hellman’s mayonnaise that recreates the orgasm scene in the deli from When Harry Met Sally and features Sydney Sweeney.
Haagen-Dazs have Fast & Furious actors promoting their ice cream, Barry Keoghan is appearing for website builder Squarespace, and Gordon Ramsay is selling cookware manufacturer HexClad.
