As Ozempic and its counterparts become more commercially available for aesthetic purposes, industry insiders claim it has affected the body positivity movement.
A former model, Moya, said: “We’ve seen how quickly the narrative shifted, with celebrities and influencers using surgeries or medication like Ozempic to chase what’s considered ‘in Vogue’.”
Another model, Jenny, said: “When I realised skinny was back, it was positive because I was going to get more jobs.
“But I’ve realised it means now I have to keep up. Now I have to be the skinniest.”
Even the editorial director of British Vogue said that the fashion industry “should be concerned” by a recent trend back to using more skinny models
Chioma Nnadi told BBC Radio 4’s Today programme: “I do think maybe perhaps Ozempic has something to do with it.”
“We’re in this moment where we’re seeing the pendulum sort of swing back to skinny being ‘in’ and often these things are treated like a trend and we don’t want them to be.”
