The ASA also criticised Ramadan for not making it clear the film was an advert and for not responding to its inquiries.
“We concluded that the ad was not obviously identifiable as a marketing communication and as such breached the code,” it said.
“We told Endrick Clothing Ltd and Ercan Ramadan to ensure that future ads were socially responsible, in particular by not condoning or encouraging smoking.”
Pattison confirmed that any future posts that featured Endrick Clothing would be labelled as ads, the ASA added.
Pattison and Ramadan have been approached for a comment.
