DJ Target has been presenting the show since 2019, and feels “it definitely represents a huge part of UK culture”.
“It speaks to an audience that often are left out of the conversations.”
It’s something Only Zizou can relate to.
“Six weeks of solely focus on music. Being able to spit our bars in front of these established artists is just crazy.”
But while they’re in it to develop as rappers and win the jackpot, many of them are there to inspire others to get involved at a time where social media can change everything for rappers trying to break through, especially outside London.
“I’m putting it on for my city Nottingham,” Cbliminal says.
“It’s nice to be able to have the youngsters within my city look up to it and watch the show and think: ‘Well if he’s doing it then there’s no reason why I can’t do it’.”
For Haydog, it’s a chance to represent his hometown.
“This is a massive opportunity. I do a bit of youth work, it’s good to be able to be the person that the youth are looking up to, especially in my area.
“Anybody that’s out there who’s got a dream. Don’t stop until you chase your dream. Never quit and stay focused.”
