For the people over the age of 30 and not chronically online, the likes of Asher Glean, Nicholas Flannery and Kyra-Mae Turner are probably total unknowns.
But, for those who spend more time than they’d like to admit scrolling through TikTok, these names are likely to be all over their For You Page.
They are just a few of the content creators who have been shortlisted for the first UK and Ireland TikTok Awards.
Across 12 categories, 72 creators, who have a combined follower count of over 101m, have been nominated and the winners will be announced at a ceremony in London on Tuesday evening.
But, what’s the reason behind having an awards event for the people who make videos for social media platforms?
“There’s a lot that goes into content creation,” travel creators Jade Beaty and Ryan Losasso tell the BBC. “A 30 second video can take days, even weeks to produce.”
“Awards like this can inspire a whole new wave of people to pick up a phone and make content,” the pair explain.
