- Starbucks’ new CEO just delivered what employees and investors have been craving after years of drama and missteps Fortune
- Starbucks needs you to rein in highly customized drink orders—’We have some cleanup to do,’ CEO Brian Niccol says Fortune
- Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something The New York Times
- Starbucks is going retro to make customers feel welcome again CNN
- Starbucks’ plan to return to its roots involves 200,000 Sharpies CNBC