So it appears in the tussle between Badenoch and Jenrick.
As they each vie to replace Rishi Sunak to become the Leader of the Opposition, Jenrick’s holding position is to say “yes” to invites to interviews and journalistic scrutiny and Badenoch’s is to often say “no”.
To be clear, it is of course their prerogative to choose who to talk to and this is a popularity contest among tens of thousands of Conservative Party members rather than tens of millions of the wider UK electorate.
So, understandably, the focus principally, for now, is on reaching them rather than a broader audience.
The GB News programme wasn’t a debate between the two candidates directly – each appeared separately to take questions from a studio audience of Conservative Party members and viewers at home.
At the end, for what it is worth, an overwhelming majority of the audience in the room endorsed Badenoch.
The BBC wrote to both candidates inviting them to its live programme next Thursday, in which around half the studio audience would be recent Conservative voters with a “balance” of those who had a strong preference for Jenrick or Badenoch.
The other half would be people “with a variety of political sentiments and voting history, many of whom will have voted Conservative at some point in the past,” the letter set out, adding:
“We know the Conservative party leadership will be decided by party members, but the election of the Leader of HM Opposition is a moment of clear and wide public interest.”
While Jenrick, I understand, had some issues with this plan, he said yes to the invitation and was willing to attend.
Badenoch said no.
The Tories have stipulated that any official event must have a studio audience made up of people who have a vote in the contest – in other words, Conservative Party members.
The BBC has said that the audience “must be compliant with the BBC’s duties as a public service broadcaster, which are not the same as for a party event.”
The Conservative Party also wanted to charge £10 per ticket for the event.
The BBC said it could not could not charge licence fee payers to attend a BBC programme.
And so there is deadlock, an impasse.
“It is in cold storage,” said one source.
