The economy, particularly inflation and the cost of living, is the primary issue for a majority of voters.
This is the case for many black and Latino voters, with the New York Times suggesting a sizable majority of both groups are dissatisfied with the current state of the American economy.
Among them is Quenton Jordan, a 30-year-old Virginia resident who once voted for Barack Obama, but has voted for Trump since he first entered the national political stage in 2016.
“Inflation has pretty much made it impossible, or extremely challenging, for people to provide basic necessities for their families,” Mr Jordan said.
“It’s tangible things like that, that make people say [they] don’t like the pressure I’m getting from the cost of goods. It’s making it harder for me,” he added.
Across the country in notoriously “purple” Nevada, which has a large Latino population, Las Vegas resident Lydia Dominguez said that many Latinos “remember the economy under Trump”, adding that economic concerns means there’s “no longer a stigmatism” about supporting the former president.
“They can’t afford to live. That’s a really big part of it,” she told the BBC. “It’s no longer taboo to support him.”
Even some voters who are leaning towards Harris acknowledge that “pocketbook” issues have helped swing voters towards the right in their communities.
“There’s many people in my community who are switching. Lots of people will vote for Trump, on economics alone,” said Diego Arancivia, a former Republican voter in Nevada who is now voting for Harris.
“They’d never want to get a beer with him, but they think he has the tools to lift them up economically.”
