Spectrum has moved away from licensing deals more recently, however, and wants to focus more on its own ranges.
Customers were “really enthusiastic” about the very bright colours when they first started, Sophie said, but as the cost of living rose sharply in the past few years the sisters saw a shift.
“We still try and give them something different when it comes to the design, but I think people are buying less now. And they’re just trying to buy stuff that is going to last them that little bit longer,” she said.
Currently, 60% of Spectrum’s business is in the UK, 30% in the United States and 10% in Canada and other parts of the world.
The sisters now want to further expand the company across the globe.
Working with each other is “the best part of the business”, Sophie said.
“We normally agree on everything because we’re very, very similar. Neither one of us would want to do it without the other,” she added.
“We definitely come as a pair.”
